Universal Music U.K. is launching "The Summer of Motown," an initiative to celebrate the 45th anniversary of the famed label and its catalog.

Universal Music U.K. is launching "The Summer of Motown," an initiative to celebrate the 45th anniversary of the famed label and its catalog.

Central to the promotion will be the release of a series of 20 limited-edition 7-inch singles featuring many of Motown's most famous hits. Billboard.biz understands that each of these will be available in a run of 3,000 copies, starting on Monday (July 26) with titles by the Isley Brothers, the Temptations, the Four Tops, Smokey Robinson & the Miracles and Jimmy Ruffin.

Additional singles in the series will follow in batches of five on Aug. 2, Aug. 9 and Sept. 6. The final set of releases includes a single featuring versions of the lesser-known “Do I Love You” by Frank Wilson and Chris Clark. A boxed set of all 20 singles will be available for a limited period starting Sept. 27.

Universal is mobilizing public support for the campaign by establishing a Web site, www.motown45.co.uk, where fans can vote for their favorite Motown track. The winner will be featured as part of a three-hour special on BBC Radio 2, “The Magic of Motown,” to air on Aug. 30 (a Bank Holiday).