Marcie Allen Cardwell has resigned as president of live-event producer MAD Booking & Events in Nashville, the company she founded, she tells Billboard.biz. Laura Valente, formerly VP in MAD's Atla
Marcie Allen Cardwell has resigned as president of live-event producer MAD Booking & Events in Nashville, the company she founded, she tells Billboard.biz. Laura Valente, formerly VP in MAD's Atlanta office, has been upped to president.
Cardwell founded MAD Booking (which stands for Marcie Allen Does Booking) in May 1999. The company now produces such weekly summer concert series as Bridgestone Dancin' in the District in Nashville, Aquafina on the Bricks in Atlanta and Sessions at Merriwether in the Washington, D.C., market. MAD also produced this year's Virgin College Megatour, a national tour headlined by Michelle Branch.
MAD, which boasts 15 employees, will now be based out of Atlanta. Valente, a 15-year veteran of the live music business, has worked in Atlanta for Concerts Southern/SFX/Clear Channel Entertainment and overseen the city's Music Midtown festival.
"We have five years under our belts doing great shows and events, and that's the game plan going forward," says Valente. "We will continue our series events, book talent for colleges and offer event consulting to other event producers and corporate events."
Cardwell says her backing investors bought out her share in MAD. "My investors came to me on Thursday [Aug. 5] and said they wanted to do a reorganization," she says. "I was not happy with it and decided to pursue other interests. I'm going to sit back and see what opportunities present themselves. I started this company five years ago on my dining-room table, and it's unbelievable what it has grown into. I wish them all the best going forward."