Australia's largest online music site BigPond Music has struck an agreement to digitally distribute content from the Orchard, the New York-based digital and physical distributor of non-major-label mus

Australia's largest online music site BigPond Music has struck an agreement to digitally distribute content from the Orchard, the New York-based digital and physical distributor of non-major-label music. The deal, which gives BigPond users access to an estimated 3,000 indie labels from 50 countries, was arranged through the Orchard's Australian partner AmpedMusic. "BigPond is key to the expansion of the Orchard catalog in Australasia," comments Amped Music's managing director Gary Mackenzie.

BigPond, which is owned by Australia's largest telecommunication company Telstra, launched earlier this year with tracks from all five major Australian labels. It claims to have 750,000 customers. Tracks retail for between A$1.20 ($0.85) and $1.49 ($1.06).

Separately, BigPond has signed a content distribution deal with Liberation Records, the recorded music arm of Michael Gudinski's Melbourne-based Mushroom Group of Companies. The deal covers current chart-makers such as pop band Waikiki as well as catalog from Jimmy Barnes, Hunters & Collectors, the Angels and the Black Sorrows.

BigPond has also reached digital distribution agreements with Aussie indie labels Sugarlicks Records, Trinity Roots, Fresh Produce, Mocean Records and Toupee Records.

The content deals boost BigPond's catalog to an estimated 250,000 titles. Telstra declined to reveal unit sales.