Adam Baxter has been appointed head of broadcasting for British collecting society Phonographic Performance Ltd (PPL) and its sister company Video Performance Ltd (VPL).

Adam Baxter has been appointed head of broadcasting for British collecting society Phonographic Performance Ltd (PPL) and its sister company Video Performance Ltd (VPL).

He joins from public broadcaster the BBC, where he was a rights negotiator and policy advisor. Baxter joined the Corporation in that role in 2000. During his tenure, he oversaw music licensing negotiations with the British collecting societies and assisted in lobbying for the BBC on rights issues.

In his new London-based role, Baxter reports to PPL/VPL director of legal and business affairs Peter Leathem.

PPL celebrates its 70th anniversary this year. It has 3,000 record company members and 30,000 registered performers. Its revenue last year totaled £81 million ($149 million).

VPL was established in 1984 to administer the broadcast, public performance and dubbing rights in music videos. It currently has more than 800 member companies.

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