British mobile network 3 is beefing up its content for its "Video Jukebox" service. Fifteen leading independent labels -- including Sanctuary Group, Beggars Group, XL Recordings, V2, Ministry of Soun

British mobile network 3 is beefing up its content for its "Video Jukebox" service. Fifteen leading independent labels -- including Sanctuary Group, Beggars Group, XL Recordings, V2, Ministry of Sound and Domino Records -- have agreed to supply content for 3's recently launched mobile music-video service.

Starting this week, the service will deliver clips by the likes of Franz Ferdinand, Stereophonics and the Libertines.

London-based online video subscription service VidZone signed the licensing deals with the labels and delivered the content to 3.

"We had numerous agreements already in place for distribution by the Web, so we went and -- in many instances -- extended those agreements to include mobile, or in some instances created new licenses specifically for mobile," VidZone CEO Adrian Workman tells Billboard.biz.

"Video Jukebox" went live in August with content licensed solely from BMG. The service offers its 1.2 million customers a selection of full-length music videos to watch on their handsets, up to six weeks prior to the respective singles' retail launches.

Users can stream or download content at a price of £1.50 ($2.74) per video. Alternatively, 3 customers can buy an "Unlimited Entertainment Add-On" for £10 ($18.27) per month, allowing them unlimited access to the music and entertainment service.

A spokesman for 3 says licensing negotiations are ongoing with the majors.