Producer to create exclusive ringtones.
Mobile content provider Zingy has announced that it will work with hip-hop producer Timbaland to create and deliver original music for use as mobile ringtones.
According to the exclusive deal, Timbaland will create polyphonic and master ringtones, voice tones, voice ringback tones and voicemail greetings, screensavers and wallpaper.
MTV Networks initially will have sole rights to distribute the content, such as through its service on Virgin Mobile, and is expected to launch a media campaign in support of the offering.
Eventually, the content will be made available to all Zingy partners.