Lowenberg will oversee pop roster.
Virgin Records has named Adam Lowenberg as senior VP of marketing. In his new position, Lowenberg will head the marketing and product management for the label's pop roster, which includes the Rolling Stones, Lenny Kravitz, Ben Harper and the Exies.
Lowenberg was most recently VP of marketing for Arista/J Records/BMG, where he handled product management for artists like Pink and Avril Lavigne. Before that, he held spots with Chrysalis Records and EMI Records.
Lowenberg will be based in New York and report to executive marketing VP Randy Miller.