Details to be unveiled Jan. 31.
The second annual Virgin College Mega Tour will feature Cake as the headliner, with support from Brit-rock quintent Gomez, Billboard.biz has learned.
Presented by Dentyne Fire & Dentyne Ice, the 20-market tour also feature a daytime village on college campuses that will include an "emerging artist" stage, karaoke booth, contest give-a-ways and the latest games, new product demonstrations and gadgets for the college market.
Jaime Kelsall at APA is booking the tour, and still adding markets. Ann Egelhoff, at Virgin Entertainment Group and Marty Berman Integrate Marketing are co-ordinating sponsorships.
The tour is expected to be officially announced Monday (Jan. 31).