Clear Channel plans to flip active rock radio station WZTA Miami to Hispanic as Mega 94.9 at noon today, Billboard Radio Monitor has learned.
Clear Channel plans to flip active rock radio station WZTA Miami to Hispanic as Mega 94.9 at noon today (Feb. 11), Billboard Radio Monitor has learned.
The move leaves Arbitron market No. 12 without a current-based rock station.
Terminated as a result of the flip is Clear Channel Miami director of rock programming Troy Hanson, who joined the company from WRIF Detroit in June 2002.
WZTA is the latest tenured rock station to flip in order to attract the exploding Hispanic radio market. Like KLOL Houston, WZTA will program Clear Channel's "Hurban" top 40 format, which plays a bilingual mix of hip-hop, reggaetón and pop/dance.
The rock format has long struggled to achieve audience share in the heavily Hispanic Miami metro area.