In its first foray into mainland China's online music market, Universal Music South East Asia has teamed up with Shanghai-based Shanda Interactive Entertainment, one of the country's biggest online ga
In its first foray into mainland China's online music market, Universal Music Southeast Asia has teamed up with Shanghai-based Shanda Interactive Entertainment, one of the country's biggest online games operators.
Through the deal, unveiled today (April 13), users of Shanda's service will have access to Universal's Chinese-language repertoire.
The service, which will be available through Shanda's interactive entertainment portal at www.poptang.com, is set to launch in June. Universal will also provide artist-related information and music news on Shanda's platform.
"What's hot in China right now is online games, the Internet and mobile technology," Universal Music Southeast president Harry Hui says in a statement. "With the consumption of music heading towards the digital, mobile and personal, we're making sure that music plays an active part of all the exciting experiences for Chinese youths today."
Users will be able to access music in a variety of ways, including a la carte selection, monthly subscription and bundled purchases. Payment will be made through Shanda's established payment and distribution system, which is offered by more than 300,000 retail outlets throughout China.