Guthrie named sales and distribution senior VP.
Buena Vista Home Entertainment has revealed several new promotions in its sales and distribution and marketing divisions.
Scott Guthrie, who was VP of sales and channel development, has been upped to senior VP of sales and distribution. He will lead all U.S. and Canada sales and distribution activities, and will continue to be in charge of account development and sales training. He will report to Pat Fitzgerald, executive VP of sales, distribution and trade marketing.
Buena Vista has also promoted Gordon Ho to executive VP of marketing and business development. Ho, who was previously senior VP of marketing, will report t o Buena Vista president Bob Chapek and oversee brand marketing, promotions, public relations and online marketing.
Reporting to Ho is Lori MacPherson, who has been named senior VP of brand marketing and product management. She was formerly VP of brand marketing and will be in charge of marketing all new release and catalog products.
All executives are based in Los Angeles.