Download store goes live in Switzerland, Nordic.
Apple Computer today (May 10) launched iTunes Music Stores in Denmark, Norway, Sweden and Switzerland. The four new localized digital download services offer licensed repertoire from the four majors and more than 1,000 independent labels, according to Apple.
As part of its launch in Switerland, Apple has pledged to give away one track to every Swiss citizen in a joint promotion with banking giant UBS. UBS is offering song cards for music downloads in all of their branches, which can be used instead of a credit card to purchase tracks from the service.
In other news, the iTunes Music Stores today added downloadable music videos to its offering. Promos from the likes of Dave Matthews Band, Gorillaz and Morcheeba are bundled in with the purchase of select albums or tracks.
Since launching two years ago in the United States, Apple's download store has rolled out in 19 countries, including the United Kingdom, Germany, France and Canada. A service in Australia is expected to go live any day now, followed by a store servicing the Japanese market.
To date, consumers have purchased more than 400 million downloads from the international network of services, according to the computer giant.