Foy, McDonald, Peikon brought on board.

Clear Channel Entertainment Properties has named three sales VPs as the market for branded live entertainment expands.

Chris Foy, Jim McDonald and Andy Peikon have joined the division, and report to CCEP president Bruce Eskowitz in Houston.

CCEP, which currently helms projects such as the Las Vegas Centennial celebration and the first ever U.S. Download Festival, says that both small and large brands are increasingly seeking out non-traditional marketing through events.

Foy was previously VP of sponsorship sales for The Bonham Group, which handled naming rights deals for NFL, NHL, NBA and MLS. McDonald was chief marketing officer for the USA Paralympics and director of integrated sponsorship sales for U.S. Olympic Properties. Peikon comes from Madison Square Garden Properties, where he helped create marketing programs for MSG's sports properties and Radio City Entertainment's theatrical properties.