Bullard oversees Japan operations.
MTV Networks Asia Pacific has created two new senior executive positions in Japan to help drive local and regional expansion.
Peter Bullard has been appointed to the MTV Japan board and becomes executive VP and managing director, Viacom International Japan KK. In his new role, Bullard will oversee MTV Networks' overall business in Japan.
Bullard was previously executive VP/MD of MTV's Network Group, based in Singapore, and was responsible for overseeing the MTV Asia Awards, International and Asian creative and content and pan-regional advertising sales. He will continue to report to MTVN Asia Pacific president Frank Brown.
Meanwhile, Tony Elison has been named senior VP/GM of digital media. Elison, who was previously VP of interactive media development for MTV Networks International in New York, will be based in Tokyo. He reports to Bullard.