Keith will create signature Dorfman Pacific line.

Toby Keith has signed a three-year endorsement deal with Dorfman Pacific, the Stockton, Calif.-based manufacturer of hats and handbags. He is expected to have his own signature line of hats, which will be sold both at retail and as part of Keith's touring merchandise. It is Keith's first-ever apparel deal.

Manager T.K. Kimbrell says Dorfman hats are a brand Keith was already using. The line is due out on the fall.

Keith is also a spokesperson for Ford Trucks.