Phone pranks from N.Y. radio station will test concept.

Clear Channel Radio is repurposing content from station morning shows and making it available via podcasting.

Radio’s largest station owner plans to test the concept Monday (June 6) at mainstream top 40 WHTZ (Z100) New York, using its Phone Tap morning show bits. Fans of the popular phone pranks, which air at 7:20 and 9:20 on the "Z Morning Zoo," will be able to listen to new and past Phone Tap segments as an online stream from the station’s Web site, as a download or as a true podcast. The latter will require listeners to download software that automatically searches for and downloads the podcasts.

The podcasts will include 15-second audio commercials.

Evan Harrison, Clear Channel senior VP of online music & radio, says educating listeners and taking small steps are part of the company’s podcasting strategy. “I want to build the knowledge base of what we’re doing first and start with premium content in shorter segments,” he tells Billboard Radio Monitor. “Podcasting has more confusion than any of the latest buzz fads. There’s been exponential amounts of press” but limited available content.

Separately, CC-owned Premiere Radio Networks in mid-April began rolling out podcasts from the subscription-based Web sites of seven of its most popular syndicated shows. The one getting the most attention is the Rush Limbaugh show, which is expected to begin offering subscription-based podcasts tomorrow. Podcasts are also planned for the Dr. Laura Schlessinger and Jim Rome programs.

Clear Channel's podcast initiatives differ from those of rival Infinity, which, on May 16, launched KYOU San Francisco, the first radio station programmed by podcasts uploaded to the station by listeners.

Steve Dahl briefly offered podcasts of his afternoon drive show on Infinity FM talker WCKG Chicago. The podcasts ended on May 6 after Dahl discovered that podcasting is not covered under Infinity’s agreements with ASCAP, BMI and SESAC.