Sirius, Sprint form alliance.

Sirius Satellite Radio made a bold move toward cell phone integration with an alliance that will provide some of the satcaster's programming for Sprint PCS Vision customers.

Details are still being ironed out between the two companies, but Sirius announced that Sprint is evaluating various music channels, including new hits, classic rock, hip-hop, country, blues, soul, jazz and Broadway's best music. The new Sprint service will be available nationwide, with more specifics and a pricing structure to come later in the year.

"One of our goals is to make this unique content available to as many Sprint PCS Vision customers as we can, over as many multimedia devices as possible," said Scott Greenstein, Sirius president of entertainment and sports.

XM Satellite Radio introduced the first "wearable" satellite radio in December, the MyFi, which XM's VP of corporate affairs Chance Patterson says has led to discussions with cell phone manufacturers about incorporating XM into their products.

"It's inevitable that this will happen," Patterson says. "We now have our technology down to a single chip, which can be easily incorporated into devices as we look ahead over the next year or so."

According to a study by communications industry consultants the Management Network Group, offering commercial-free radio and music download services represent the greatest new opportunities for wireless carriers, based on a combination of usage interest, likelihood to recommend and likelihood to purchase. The company conducted an online survey of 1,000 "primary decision-makers or decision-influencers" aged 13-34 with an even demographic and geographic mix in March 2005.