Coldplay, Green Day among 40 artists included.
Clear Channel Music Group has entered into a marketing agreement with Yahoo! Music to promote 150 of its concerts this summer. Concert information for 40 artists such as Coldplay, Dave Matthews Band, Eminem/50 Cent and Green Day will be featured on the Yahoo! home page and on Yahoo! Music.
The deal also includes special banner advertising that will be sent to Yahoo! users based on zip code, demographic information and potential consumer interest.
New tours will also be announced through Yahoo! Music.
The partnership stems from CCMG research revealing that 70% of its poll respondents said they get concert information online.
According to a statement from CCMG president/CEO Michael Rapino, Yahoo! Music is the "top online music site in North America with unmatched audience reach of up to 25 million unique users per month. So when we wanted to find a place to announce tours and shows, Yahoo! was an easy choice for a marketing partner."
Dave Goldberg, VP/GM of Yahoo! Music said in a statement, "Clear Channel Music Group offers more top artists in more regional markets than anyone else, making them a great partner for Yahoo! Music to showcase and expand our local capabilities."