DVD features custom images set to music.
A new DVD is coming to Bath and Body Works stores. Through a deal with Comchoice, a digital content studio, and media company Colorcalm, the "Breathe" DVD will be sold in 1,557 store locations nationwide.
Featuring nature images set to music, customers can view the DVD in six different colors and music selections can also be customized. The title will be available for $19 and is a complement to the chain's mood-enhancing body care line.
In a statement, Comchoice's chief marketing officer Mark Mallardi said, "The concept of custom-branded CD music compilations is well established in the retail marketplace. We envision this to be a growth area for the DVD industry over the coming years, especially with the advent of high definition DVD, and the significantly enhanced interactivity it affords the user."