Mike Easterlin was most recently with IDJ.

Former Island Def Jam VP of promotion Mike Easterlin joins Lava Records as senior VP of promotion, based in New York. Easterlin replaces Lisa Velasquez, who has resigned to pursue other interests after a lengthy tenure at Lava and sister label Atlantic Records. Velasquez is expected to remain with the label until the end of September to assist in the transition.

Before being offered the top promo spot at Lava, Easterlin had accepted a regional position with Columbia Records that would have returned him to his native Dallas.

As part of a restructuring at Lava, Los Angeles-based VP of promotion Mark Gorlick is exiting the label.