Partners include Amazon.com, Emusic, Live365.
The Independent Online Distribution Alliance is launching a new service to feed indie label content to bloggers and podcasters, as well as larger music portals.
The promotional distribution network is called Promonet, and features thousands of pre-cleared, legal music tracks, videos, artwork and other promotional assets from IODA's roster of over 750 leading independent labels. "We wanted a way to get content out to the micro marketer, the niche marketer," says Tim Mitchell, VP of business and products development for IODA. "We think that is the future of independent music promotion. That is where the buzz is going to get built going forward."
IODA label partners making content available for podcast and blog promotion can include up to three tracks per album for inclusion in Promonet and must agree to wave mechanical publishing royalties.
In exchange, podcasters must front- and back-announce each track. Bloggers must include links to the artists’ sites as well as “buy” links to at least one digital and one physical retail site for each release. IODA will host the content and all necessary information and assets on the Promonet site.
IODA also will provide reporting on distribution activity of tracks back to the labels.
The service is currently in beta and is expected to launch at the end of the month with over 5,000 tracks including Curumin, "Achados E Perdidos" (Quannum Projects); Stephen Lynch, "The Craig Machine" (What Are Records?); Dr Elmo, "Dr Elmo Sings The Boo's" (Laughing Stock); The Real Tuesday Weld "The Return Of The Clerkenwell Kid" (Six Degrees Records).
Initial promotional partners include Amazon.com, Emusic, GoFish Technologies, Live365, Music.download.com and Better Propaganda. IODA is currently accepting application from bloggers and podcasters who want to participate at http://promonet.iodalliance.com.