Wireless carrier's GoPhone to hit stores in Oct.

Musicland Group Inc. and partner Cingular Wireless have launched a pilot program to sell digital and wireless music devices in Musicland retail locations nationwide.

Cingular, which recently began selling the ROKR iTunes-compatible music phone, is the exclusive wireless service provider for the new initiative that will take place in limited test markets in the next several months.

Cingular's Pay-As-You-Go GoPhone is the first device Musicland will carry in its Sam Goody and Media Play stores, starting this October. The two said additional phones and devices will be added in the months to come, including phones capable of downloading music, MP3 players, digital cameras and other consumer electronics devices.

Musicland CEO Eric Weisman said the retail initiative will focus on the youth market. "The objective is to establish an environment in our stores where the chemistry of relevant entertainment content and highly advanced devices can flourish," he said in a statement.

Musicland operates about 900 retail stores across the U.S., Puerto Rico and the Virgin Islands.