Moves to senior VP position.

George White has been promoted to senior VP of strategy and product development at Warner Music Group. White, who was formerly VP of technology business development, is based in New York and will continue to report to Alex Zubillaga, executive VP of digital strategy and business development for WMG.

In his new capacity, White will help shape WMG's companywide effort to develop new digital and physical products.

He began his career at WMG in 1996 as the associate director of multimedia at Atlantic Records. White also led the label's research and development function for online and emerging technologies. Before joining Atlantic, he held several positions at the new media publisher, Voyager.