Branded entertainment is the catchphrase these days as artists hook up with clothing lines, perfumes and beverages. But let's get back to the basics of branding in the music business. It all starts wi

Branded entertainment is the catchphrase these days as artists hook up with clothing lines, perfumes and beverages. But let's get back to the basics of branding in the music business. It all starts with a name. Read Susan Butler's column.

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