Awards held Nov. 3 in Lisbon.
With two trophies apiece, Coldplay and Green Day were the big winners tonight (Nov. 3) at the 12th MTV Europe Music Awards, held at the Atlantic Pavilion in Lisbon.
Coldplay won best song for “Speed of Sound,” the first single from its third Parlophone album, “X&Y,” as well as best U.K. & Ireland act. Green Day took the best rock act honor, while its enduring Reprise album “American Idiot” won best album. Both acts performed at the show.
"I wanted to go a bit more rock this year and to go with something a bit more aggressive this time," MTV Europe president Brent Hansen tells Billboard.biz. "That's why we had performances from the Foo Fighters, Green Day and System Of A Down." The latter act won in the best alternative category and closed the show with a performance of "Bring Your Own Bomb.”
The best male award went to British pop singer Robbie Williams, whose new release, "Intensive Care" (Chrysalis), is at No. 1 on this week's Billboard European Top 100 Albums chart.
Colombian star Shakira was named best female artist, while cartoon act Gorillaz won best group and delivered a live performance, via holograms, of its song “Feel Good Inc.” Other acts performing included Akon, Madonna, Pussycat Dolls, Shakira and the Black Eyed Peas.
Bob Geldof, the humanitarian and former Boomtown Rats frontman who masterminded the July 2 international Live 8 concerts, was honored with the music TV broadcaster's Free Your Mind award. Geldof was lauded for his continuing work in rallying attention to poverty in Africa.
In other categories, British singer/songwriter James Blunt took the best new act award, Black Eyed Peas were named best pop act, Snoop Dogg won the trophy in the best hip-hop category and Alicia Keys was named best R&B artist. The best video award went to electronic duo Chemical Brothers' "Believe.”
MTV handed out awards in a total of 29 categories, including 18 for the various local MTV channels in Europe.
For the first time, MTV also bestowed an award for best African act, reflecting the broadcaster's recent launch of a dedicated African channel. The inaugural winner, Nigerian R&B artist 2 Face Idibia, tells Billboard.biz, "I feel privileged and honored. I think [the new category] is a big opening for the new generation of African artists."
Winners in all categories were voted for by MTV's audience, except for the best video and Free Your Mind awards, which were decided by MTV Europe's management. This year's show generated a record 13 million public votes, which were cast via the Internet and cell phones, MTV says. LG Mobile and Replay Blue Jeans were sponsors.