Brad Davidson joins as VP of pop promotion.

Former Columbia VP of top 40 promotion Brad Davidson has joined Reprise as VP of pop promotion. Based in New York, Davidson reports to senior VP of promotion Phil Costello.

Davidson spent seven years at Columbia, beginning as a college promotion rep, based in Amherst, Mass. Relocating to New York, he was promoted to national director of college promotion. Back to Boston, he assumed regional promotion duties, before returning to New York for national top 40 promotion work.

His arrival at Reprise follows Tommy Page's move from head of national top 40 promotion/East Coast to VP of A&R for Warner Bros./Reprise.

"I'm very excited to be working with Phil and the rest of the Reprise crew," Davidson tells Billboard Radio Monitor. "And I look forward to breaking some new pop artists in the New Year."