Channel geared towards Chinese-Americans in U.S.

MTV World is launching MTV Chi, the cable network's channel that caters to Chinese-Americans in the United States, today.

Available nationwide via DirecTV, MTV Chi features 24/7 programming, encompassing original and acquired content (from MTV's international programming)—presented in English by United States-based VJs and guest hosts. The music-centric channel will feature Canto-pop, Mandarin pop and rock, Chinese hip-hop and other musical styles.