Will oversee programming on both coasts.

VH1 has promoted Michael Hirschorn to executive VP, original programming and production. He continues to report to Brian Graden, president of entertainment, for MTV Music Networks Group and president of Logo.

Hirschorn will oversees all current VH1 original programming and development for both the East and West coasts as well as music development and celebrity talent development.

“Michael not only has amazing taste, but he is an extraordinary editor. He’s relentlessly drawn toward new ideas, and quite simply, ideas get better in his hands,” said Graden.

Hirschorn came to VH1 in July 2001 from his position as editor-in-chief of Inside.com, a digital news service that covered the converging entertainment, media, and technology businesses. Prior to Inside’s merger with Brill Media Holdings and Primedia, he was also co-chairman and co-founder of Inside’s parent company, Powerful Media.

Prior to that, Hirschorn was features editor at Esquire (1990-94) and executive editor at New York Magazine (1994-97) before becoming editor-in-chief of Spin magazine (1997-99).