He will develop LiveNation.com

Live Nation has named Scott Fedewa senior VP and executive producer for interactive platforms.

Fedewa will be in charge of creative development, strategy, build-out and operations of the new LiveNation.com Web site and other initiatives involving mobile and other new media platforms.

He reports to Bryan Perez, president of interactive, in Los Angeles.

Fedewa previously helped build online businesses for Bill O’Reilly, Larry King and Trollz.com, and founded the online music community Musicosm.com.