Helps get music into films, TV, ads, videogames, more.

Independent music distribution firm The Orchard introduced a new licensing program designed to help artists and labels get their music into films, TV shows, advertising, videogames and other vehicles.

The Orchard Music Services system both helps secure such deals, and also handles all the billing and collection once established. Activities include mechanical licensing, royalty administration and collection, song sync placement, copyright and publishing administration and international deals.