Station set to go live on the Web Feb. 6.
Never before available to online radio listeners, CBS Radio KROQ (106.7) Los Angeles will begin streaming live on the Internet, starting Monday, Feb. 6. The launch is part of a major effort to expand the company’s online radio initiatives.
For the first time, online radio listeners across the country, and around the world, will be able to tune in to popular KROQ shows from Kevin & Bean, Jed the Fish and Stryker, as well as Loveline, at www.kroq.com.
In addition to launching K-ROCK on the Internet, CBS is adding the programming of thirteen other major music and talk stations to its online offerings. These stations include country WUSN Chicago, KITS and KLLC San Francisco, news/talk WPHT Philadelphia, KHJZ and KILT Houston.
Over the past 10 months, under CEO Joel Hollander, CBS Radio has ramped up its online strategy, reversing a policy put into place under the former management. In addition to online, CBS Radio has also been at the forefront of extending its brands into other distribution platforms, such as HD Radio side channels and cell phones.
“Extending our core assets in a changing media landscape meets the demands of the increasing online listening community, as well as advertisers who continue to seek additional outlets to reach the consumer,” said Matt Timothy, vp of streaming media for CBS Radio.
With the online launch of KROQ, CBS Radio brings the total number of its streaming stations to 50. The company also offers 10 additional customized Internet-only stations, including rock stations KROQ2 and WYSP, and oldies WCBS and WJMK.
According to a new study by Arbitron Inc. and comScore Media Metrix -- the first-ever full year of online radio measurements -- online radio audience has nearly tripled during from October 2004 to October 2005.