Two-day gathering set for Vienna.

European Union policy-makers and representatives from the music, movie and media sectors will gather in Vienna on Thursday (March 2) and Friday to hammer out ideas for spurring the creative economy.

Ministers, EU commissioners, European members of parliament will discuss with CEOs and representative from trade groups on how to best use technology to stimulate the entertainment and IT sectors.

The session also creates an opportunity for government and business to meet at a time when regulators and industry are dealing heavily with each other in various media issues.

EU competition commissioner Neelie Kroes, EU culture commissioner Jan Figel, Austrian arts and media minister Franz Morak, Impala president Michel Lambot and edel music's Hans-Martin Gutsch are among the participants.

The conference organizers -- the EU's Austrian presidency -- say the aim is to boost awareness on the economic, social and legal issues related to content and creative industries. "A coherent policy is needed more than ever to coordinate the various policy fields concerned, both at European and at national level," an Austrian government spokesman said.

A special panel will look at the future of content in the face of digitization and interoperability.