Exec replaces Giouw.

The IFPI has appointed Leong May-Seey to the Hong Kong-based role as regional director for Asia.

In her new full-time post, Leong will co-ordinate the IFPI's priorities across the region. She is tasked with duties for legal policy and government affairs, helping develop the digital music business and unlocking mainland China's music market.

Speaking on the promotion, IFPI chairman/CEO John Kennedy says she has "shown herself to be a highly skilled advocate for the recording industry over many years, influencing government policies, handling the challenges of China and helping expand record industry revenue streams."

A career lawyer, Leong worked on intellectual property issues in private practice in Singapore before joining IFPI in 1991.

Since then, she has been responsible for helping shape the recording industry's agenda in Asia through the role as IFPI regional counsel and deputy regional director.

"I am very confident that under her leadership we are very well placed meet the challenges and opportunities that we face in Asia over the next few years," adds Kennedy, to whom she reports.

Leong succeeds former regional director Giouw Jui Chian, who exited at the end of October 2005 after 24 years' service.