Song originally wrote for annual University Boat Race.

Two years after first being heard by nearly 9 million TV viewers, British melodic rock duo’s Public Symphony's "Stronger” is finally getting a U.K. single release.

Public Symphony is writer/musician/producer team Dobs Vye and James Reynolds. They originally wrote the atmospheric ballad for BBC TV’s 2004 coverage of the annual University Boat Race between Oxford and Cambridge, which claimed 8.9 million viewers.

Vye—himself a competitor in the race in 1990—owns Adage Music, which produces music themes for TV programs. Reynolds is best-known as a dance music producer.

Vye says awareness to date of “Stronger” and its animated video was chiefly built by word-of-mouth and the Web site. But in late March the song placed third in the AAA/roots/Americana category in the annual International Songwriting Competition.

U.S.-based event producer Candace Avery founded the ISC in 2001. This year it attracted 15,000 entries from 82 countries; judges included Universal Republic president Monte Lipman and artists Tom Waits, Joss Stone and LeAnn Rimes.

“Stronger” is due May 15 as a U.K. single by Absolute/Universal-distributed Adage, which issued the self-published duo’s eponymous album April 10.
The album is available for international licensing, Vye adds. “We’re trying this ‘do-it-yourself’ model; it’s powerfully autonomous. If we can sell a few thousand albums, it all makes sense.”