Def Con II to focus on joint-venture projects
Island Def Jam Music Group has created a specialized unit within its promotion department called Def Con II.
Def Con II will focus on projects released through Def Jam's joint venture partners, which includes Disturbing Tha Peace (DTP), Russell Simmons Music Group, Corporate Thugz and Slip-n-Slide Records. Def Con II will be working these projects to urban, crossover and rhythm radio.
Overseeing the team will be senior VP of promotion Rick Sackheim and VP of promotion Shawn "Pecas" Costner, both of whom will report to Steve Bartels, president of Island Records and COO of Island Def Jam Music Group.
First up on the Def Con II slate is "Need a Boss," the latest single by DTP singer Shareefa. Upcoming promotional campaigns include the lead singles from new albums by Ludacris and Bobby Valentino.