Label vet previously with Buena Vista, Virgin, EMI.

Concord Music Group has appointed Peter Holden to the newly created position of VP of international sales and marketing. He will report directly to Concord’s GM, Gene Rumsey and is based in L.A.

Most recently Holden was VP of NOW brand/commercial marketing at EMI Music/Castalian Music where he was responsible for TV marketing and branding of the NOW compilation, as well as other branded compilations.

Previous to this role at EMI, Holden served as senior VP of international marketing at Buena Vista Music Group and VP of international at Virgin Records America prior to that. He spent several years with EMI Music based in the United Kingdom, the Netherlands and Germany before his role at Virgin.

“We are delighted that someone with Peter’s experience is now joining our team to work with our partners at Universal Music International to steer us towards that goal. His knowledge will be invaluable in shaping Concord’s future growth globally,” says Rumsey.