Greg Eden has been appointed GM of AIM Digital, the digital arm of U.K. labels' trade body the Assn. of Independent Music.

Greg Eden has been appointed GM of AIM Digital, the digital arm of U.K. labels' trade body the Assn. of Independent Music.

Eden, who joins on a consultancy basis, succeeds James Kyllo in the London-based role. As previously reported, Kyllo has been recruited to establish the U.K. office for digital distributor Zebralution.

Eden's appointment, according to AIM chair/CEO Alison Wenham, is an important development as the association establishes a charter for its digital ambitions.

"Greg will be responsible for reviewing our digital activities in context of the maturing markets in some of the digital areas," Wenham explains. "We're going to be drawing up a charter which will be setting the stage for our digital activity in the coming years."

Wenham adds that Eden has "a deep and technically-proficient understanding of digital trade, so in many ways he married all of our requirements for the role."

Eden joins from London-based techno label Warp, which counts Aphex Twin, Boards of Canada and Maximo Park among its signings. During his tenure, he conceived and launched the company's groundbreaking download service Bleep.com. Most recently, he was business and legal affairs manager. He continues in a consultancy basis with Warp.