National CineMedia (NCM), a digital distributor and marketer of concerts and other content for movie theaters, has nailed down non-exclusive content agreements with both Live Nation and Network Live.

National CineMedia (NCM), a digital distributor and marketer of concerts and other content for movie theaters, has nailed down non-exclusive content agreements with both Live Nation and Network Live.

With a deal in place with Network Live—a joint venture between AOL, XM Satellite Radio and AEG Live—it means NCM indirectly has the two largest promoters in the world committed to bringing them concert content.

NCM has been marketing and distributing music content, both live and pre-recorded, through its Big Screen Concerts division since 2002. In addition to distributing shows to its network of 11,000 screens in a variety of formats, including HD with 5.1 audio, NCM also delivers live incrypted HD presentations to more than 120 movie theaters in 78 markets.

The Network Live deal is to be made public today (May 16), and the Live Nation deal was finanlized May 8. NCM’s chief operations and technology officer Tom Galley tells Billboard.biz negotiations have been underway with both companies for some time “with the goal to build our channel, particularly early to mid-week channel, within the theaters, and the way to do that is to go and get the biggest suppliers in the areas that you need. And these two companies certainly go a long way to helping us move in that direction.”

The NCM/Network Live relationship was already in place to a large degree, dating back to a pioneering Bon Jovi album release event for "Have A Nice Day" staged at the Nokia Theatre in New York last fall.

The next NCM/Network Live event is tonight, with Dave Gilmour’s March 7, 2006 performance of recorded live at the Mermaid Theatre in London to be shown at more than 100 participating Regal, United Artists, Edwards, Cinemark, AMC and Georgia Theatre Company movie theatres across the country.