MLB, CenterStaging partner for

Major League Baseball's interactive media and Internet arm Major League Baseball Advanced Media has joined forces with CenterStaging to launch the Web site. has developed and will power CenterStaging's, which showcases artists as they prepare for TV appearances, recording sessions and concert treks. In addition to such behind-the-scenes footage, will off music enthusiasts high-definition streaming video of performances and music news. A weekly series, "Lessons From the Legends," will spotlights artists sharing tales of their respective journeys.

The just-launched site includes features on The New Cars, Earth, Wind & Fire, the Pussycat Dolls, Tom Petty and the Heartbreakers and Dave Navarro's new act, the Panic Channel. Content for is generated from CenterStaging's Burbank, Calif., rehearsal and production facility. CenterStaging creates worldwide digital entertainment content for multi-channel online distribution.

MLB Advanced Media CEO Bob Bowman calls the partnership a natural fit. "Every rock star wants to be a championship athlete, and vice versa," he says. "Getting into business with demonstrates our belief in the importance of interactive, digital content and nonstop distribution through leading-edge technology.