Mumbai-based MTV Networks India has appointed Aditya Swamy as VP, marketing, replacing Vikram Raizada.

Mumbai-based MTV Networks India has appointed Aditya Swamy as VP, marketing, replacing Vikram Raizada.

Swamy will join the company in mid-June, reporting to MTV Networks India managing director and MTV Networks Asia executive VP Amit Jain.

Swamy will be in charge of marketing activities for the network's three channels here, MTV India, Nick and VH1.

He is currently GM, sales and marketing, for Coca Cola India, Southern region, based in Bangalore. Jain also joined MTV in January from Coca Cola.

"Sixty-five percent of India's population is under 25, and MTV is a great platform to reach them," Swamy said in a statement.