Returns to heritage name, Center Stage Atlanta.
Atlanta venue EarthLink Live will return to its heritage name, Center Stage Atlanta, beginning tomorrow (June 1).
With new ownership by Atlanta attorney and restaurateur Thomas Cook in 2000, the 1,035-capacity Center Stage was converted to EarthLink Live under a name-in-title sponsorship agreement that has been in effect for the past five years.
Under that same ownership, the 300 capacity Vinyl opened in the same building in 2002 and the 650 capacity the Loft opened in 2005, creating Atlanta's only multiple live performance venue facility.
In 2004, Cook, event producer Josh Antenucci, and talent buyer Lucy Lawler teamed to form Rival Entertainment as the management company responsible for all venue bookings and operations.
“After five years under the name EarthLink Live, we have decided to go back to the heritage name Center Stage,” Cook tells Billboard.biz. “Many people here in Atlanta still referred to the theater as Center Stage, so it should be a relatively smooth branding transition.”
Cook and Antenucci have also formed Center Stage Entertainment, combining ownership of all three Atlanta venues under one entity. Rival Entertainment will continue its roles of venue operations manager and talent buyer.
Tickets for all current shows, billed as “EarthLink Live,” are valid at Center Stage.