U.K., Europe tour set for July 3 - Aug. 27.
Integral, the new U.K. venture launched by distributor Vital Distribution and its owners PIAS U.K. Group early this year to promote independent breaking acts, is putting its weight behind up-and-coming all-girl trio The Pipettes.
The act, currently signed to indie label Memphis Industries, celebrated its first Top-30 U.K. hit in April with the song "Your Kisses Are Wasted On Me" despite little marketing.
With the follow-up single Pull Shapes due July 3, Integral hopes to exploit the band’s growing popularity by offering Memphis Industries the marketing and promotion muscle required to sustain the initial success.
The parties concerned feel confident about the new single following a recorded 76,000-plus plays on MySpace.com during the past five weeks.
To coincide with the single’s release, The Pipettes will also be touring the United Kingdom and Europe from July 3 to Aug. 27 in a series of headline gigs and music festivals.
Integral’s effectiveness in giving small indie labels support was demonstrated with Veneer, the album released in April 2005 on indie label Peacefrog by Swedish act Jose Gonzalez.
Integral’s involvement, eight months after the release, led to Gonzalez earning a top 10 single and to Veneer becoming a platinum-selling album.