Rights holders can sell CDs, videos, DVDs.

Digital retailer Amazon Japan June 12 unveiled the start of its "E-taku Hanbai Service" (E-Delivery Service), which offers artists, producers and labels the means of promoting and selling their CDs, videos and DVDs through registration with Amazon.co.jp.

The distribution and fulfillment service is similar to the Amazon.com Advantage Service available in the United States and United Kingdom.

“Amazon E-taku is a powerful way for authors, publishers, labels and studios of all sizes to promote and sell their items through Amazon.co.jp,” says Shigeo Maruyama, president of 247Music label and a member of the service.

Clients, who must own the licensing rights to the products sold, ship their products to Amazon for onward sale and delivery.

"We are very confident about our new system and excited about introducing the right service for the Japanese market," commented Lauren Kawasaki, VP of media products for Amazon Japan.