Product combines digital delivery of songs with an ad.
Digital music distributor Musicrypt and Billboard Radio Monitor have unveiled a new electronic music promotional tool dubbed "eNote." The new product combines secure digital delivery of songs with a digital advertisement that can include flash or video content, photos and album graphics and other promotional information for radio programmers and press outlets throughout North America.
Based in Vancouver, British Columbia, Musicrypt digitally delivers music from record companies to radio stations in the U.S. and Canada through its Digital Music Distribution Service (DMDS). In December 2004 Musicrypt entered an exclusive partnership with Billboard Radio Monitor to market and promote DMDS in America. Clear Channel Radio and XM Satellite Radio have subsequently endorsed the service.
"Billboard is very excited to launch eNote into the music industry with such a dominant leader as Musicrypt," said John Kilcullen president and publisher, Billboard and Billboard Radio Monitor. "eNote answers the desires of big and small record labels everywhere. Delivering the whole package to include, the artist, images, videos, and marketing collateral, lay the foundation for the next generation of music delivery. We are looking forward to the success eNote will bring to our organization and to our strategic partnership with Musicrypt."
"With the launch of our eNote product, we are able to significantly enhance the promotional opportunity for our clients using our patented DMDS to deliver their music. We have already seen revenue from our Canadian label partners and they are very enthusiastic," said Chris Montgomery, executive VP marketing and product management for Musicrypt. "Our long relationship with Billboard continually strengthens as we both aim to deliver the best marketing exposure for our label partners. And when it comes to brand recognition, Billboard is the biggest."
Musicrypt will market eNote independently in Canada.