To include daily photos, video coverage.
Warner Brothers Records is working with social community site Buzznet to capture daily photo and video coverage of the Vans Warped Tour.
Select tour artists and staff will be provided mobile phones equipped with photo and video capabilities to document both on-stage and behind-the-scenes footage of the 50-day tour. Photos will be uploaded to a dedicated Warped Tour portion of the Buzznet site. Participating artists include Less Than Jake and Armor For Sleep among others.
Fans can also receive new posts on their mobile phones by downloading the ZuCast service from ShoZu. The service automatically sends updated posts to subscriber’s phones, in partnership with Buzznet.
Buzznet previously created a customized social networking site for the Coachella Valley Music & Arts Festival. ShoZu was behind the video blog coverage of the U.S. debut of Australia’s The Veronicas in New York.