Worldwide agreement includes catalog, futures.
Kobalt Music Group has inked an exclusive worldwide deal to administer the copyrights of pop producer and writer Rhett Lawrence.
The agreement, unveiled today (June 26) by the London-based music publisher, covers Lawrence's Rhettrhyme catalog plus current and future material under his Rhettski publishing catalog.
Kobalt will also represent Lawrence's works for film, TV, advertising and other synchronization activities.
In a statement, Kobalt co-founder and CEO Willard Ahdritz described "multi-talented" Lawrence as "a visionary who has the ability to create career-defining hits for artists."
Lawrence masterminded and co-wrote with Kelly Clarkson her song "Go," which is the lynchpin to a major new marketing project. He is credited with having successfully pitched the song to Ford and J. Walter Thompson agency for the car maker's new Bold Moves campaign theme. The partnership involves a multi-pronged ad campaign and tour sponsorship over roughly two years.
Lawrence is currently working with Clarkson on her third album, which is due later this year or in early 2007.
"Not only is Rhett a great producer and creative force, but he also has the ability to think across platforms and push through ideas that bear fruit," Ahdritz added.
Lawrence has produced and written a string of hits including Mariah Carey's Grammy Award-winning "Vision of Love," Monica and Eternal's "Angel of Mine," the 1997 No. 1 U.K. Eternal song "I Wanna Be the Only One" (featuring BeBe Winans), and the global smash "Never Be the Same Again" by Melanie C. and Lisa "Left Eye" Lopes.
He also worked with such hit-makers as the Black Eyed Peas, Earth Wind and Fire, Enrique, Whitney Houston, Gladys Knight and Jessica Simpson.