Poston, Christidis take key roles.

EMI Music U.K. senior VP Mark Collen has beefed-up the executive structure of his Angel Music Group.

Mark Poston, a long-time EMI Australia executive, has been appointed to the new post as director, Angel Music Group.

Poston, currently director of global marketing at Capitol Music in London, will be tasked with developing Angel's consumer focus and marketing strategy, with effect from July 3.

On the same date, Elias Christidis will join the group in the role as A&R director, Innocent. Christidis is currently A&R manager at Mercury Records.

Poston and Christidis will report to Collen.

With effect from Aug. 1, Elin Falk will take the role as Angel's head of marketing strategy, reporting to Poston. Falk is currently global communications strategist for media agency Carat International, where she has worked on projects for EMI and other brands such as Adidas, Coca Cola, Disney, Samsung and Vodafone.

Meanwhile, Angel Music Group GM Sara Freeman takes on the new role as director of artist development, reporting to Collen. David Quirk continues as marketing director, reporting to Poston, with duties for the core Angel Group marketing department.

"With this excellent team of people in place, I'm confident that Angel Music Group can go from strength to strength," says Collen in a statement issued today (June 27).

London-based Angel Music Group, which was established in August 2005, comprises the three distinct labels: Innocent (pop), EMI Classics U.K. (classics/crossover classics) and the imprint Angel (adult contemporary/MOR/mainstream).

Since launch, the company has struck double-platinum U.K. success with Simon Webbe's debut solo album, and has signed a broad selection of artists. "The artist development story continues with rock band Grace and the U.S.-based mainstream rock superstar Keith Urban," Collen adds.