Julie Gibbs most previously with Electronic Arts.

Julie Gibbs has been appointed VP of sales, new business development for Universal Music Group Distribution (UMGD). Gibbs reports to Jim Urie, president of UMGD and is based in Universal City, Calif.

Gibbs will oversee sales strategies for “non-traditional” businesses, focusing on retailers who don’t necessarily specialize in entertainment products. She will work to increase visibility and sales for UMGD artists in these retail channels.

Most recently, Ms. Gibbs worked for Electronic Arts where she managed sales and marketing objectives in a variety of retail channels ranging from distribution, specialty, online, to wholesale clubs.