Enter ringtone co-publishing, global admin deal.

Sony/ATV Music Publishing and digital entertainment provider Jamster have finalized a ringtone co-publishing partnership and global administration deal. Under the arrangement, the companies will sign new writers to be marketed and distributed through the Jamster mobile distribution network.

The parties will also cooperatively explore traditional music distribution channels for those songs that fall under the deal.

"It is important to our songwriters and composers that we take a proactive strategy in the digital music space," says Patrick Strauch, MD of Sony/ATV Germany.

The deal will launch in Germany and then expand to other territories.

"The co-publishing agreement is a perfect supplement to our portfolio," says Markus Berger-de León, CEO of Jamster/Germany. "We are very happy to break new ground in music marketing with such a strong and experienced partner."

Sony/ATV will also administer Jamster's existing copyrights on a global basis.