Part of retailer's staggered rollout.
Radio Shack continues its national rollout of HD digital radio receivers to include 250 of the nearly 350 Radio Shack stores open in the New York metropolitan region.
Radio Shack became the first national retailer in May to support HD Radio with a staggered rollout, which began in Dallas/Fort Worth with a sprinkling of 20 pilot stores in New York, Los Angeles, Chicago, Philadelphia, Houston and Washington, D.C.
Radio Shack will sell the desktop Boston Acoustics Recepter HD digital radio in stores and online for $300, with plans to offer additional models in the months ahead. Customers will be exposed to in-store, online and point-of-purchase educational support backed with customized advertising running on all HD Digital Radio Alliance-member stations, explaining how Radio Shack is the destination for their HD radio needs.
“The best way to interest customers in HD digital radio is to allow them to listen to it in stores, see the type of information that is shown on the receiver’s display device and allow them to talk to knowledgeable, helpful
sales associates who can actually answer their questions,” said Wes Lowzinski, Radio Shack’s senior VP and general merchandise manager. “With
HD digital radio, seeing–and hearing–is believing, and we’re excited to bring this new technology to so many stores in such a radio-friendly market as New York.”
Peter Ferrara, HD Digital Alliance president and CEO, added, “Radio Shack is quickly becoming a leading retail force in HD Radio as they roll out their New York stores.”